The launch of IndiGoStretch comes as a direct response to Air India’s expanding premium offerings following its merger with Vistara, which has strengthened its position on key metro routes like the Delhi-Mumbai corridor.
IndiGoStretch, a dual-class product, targets price-sensitive business travelers by offering wider seats, greater legroom, curated meals, and priority services at competitive rates, starting at ₹18,000 for Delhi-Mumbai. This move marks IndiGo’s step into the premium travel segment, which it has largely avoided until now.
Meanwhile, Air India’s merger with Vistara consolidates its dominance in premium services, including expanding its premium economy across its fleet. However, IndiGo is fighting back with aggressive expansion plans, including deploying A321XLR and A350 fleets for medium and long-haul routes.
Challenges for IndiGoStretch include maintaining high occupancy rates to recover costs and balancing its low-cost model with its new premium offering, all while competing with Air India’s established loyalty and frequent flyer programs. The evolving dynamics signal a major shift in India’s aviation industry, as both airlines redefine their strategies in the battle for market share.
