Thomas Cook (India) Limited and SOTC Travel have joined forces with Tourism New Zealand in a strategic joint venture aimed at increasing Indian travel to New Zealand during its winter season (June to August). The partnership focuses on product development and marketing initiatives to target Indian families, couples, and millennials across various market segments, particularly those seeking unique, off-peak experiences.
The collaboration is set to highlight New Zealand’s winter offerings, including skiing, snowboarding, and whale-watching, while emphasizing the benefits of traveling during the off-season, such as better pricing and fewer crowds. With India’s vacation season aligning with New Zealand’s winter, the venture aims to capture the interest of travel-hungry Indian consumers.
René de Monchy, Chief Executive of Tourism New Zealand, expressed confidence in India’s growing potential as a source market, noting the double-digit growth in holiday visitors. “Through this collaboration, we aim to convert interest into increased bookings and visitor flows during traditionally quieter travel periods,” he said.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook (India) Limited, emphasized the appeal of New Zealand’s winter season, particularly the off-season pricing and fewer crowds. “Our targeted campaign will inspire Indian travellers, from multi-generational families to millennials and Gen Z, to discover New Zealand’s unique experiences,” he stated.
S.D. Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel Limited, highlighted the growing interest in New Zealand not only from metros but also from tier 2 and tier 3 cities. “Our pan-India campaign will promote New Zealand’s snow-capped landscapes and adrenaline-filled activities, along with its rich cultural offerings,” he added.
