The Leela Hotels has unveiled its new campaign, “Time Travel with The Leela,” in collaboration with HH Sawai Padmanabh Singh of Jaipur, aiming to engage young, affluent travelers seeking immersive, experience-driven stays. The initiative blends India’s rich heritage with modern luxury, offering guests unique cultural and culinary journeys that highlight the country’s timeless legacy.
Sawai Padmanabh Singh, named an Icon of India by The Leela earlier this year, brings his royal heritage and modern sensibilities to the campaign. As a custodian of Jaipur’s royal traditions, he underscores the living, evolving nature of India’s cultural legacy. “Indian heritage is not frozen in time; it is vibrant and part of who we are,” he said, reflecting the campaign’s ethos.
“Time Travel with The Leela” offers guests bespoke experiences, from cultural explorations to curated culinary adventures, all designed to evoke the mystique of India’s past while resonating with today’s global traveler. Shweta Jain, Chief Marketing and Sales Officer of The Leela, emphasized that the campaign reinforces the brand’s commitment to “True Indian Luxury,” blending heritage with contemporary appeal.
The campaign highlights the regal elegance of The Leela Palaces, showcasing the properties’ historical grandeur with a modern perspective, inviting travelers to experience India’s legacy through the lens of luxury and authenticity.
