Cyprus and Jordan have announced a tourism collaboration to jointly promote both countries at World Travel Market 2022 in London. Cyprus deputy minister of tourism Savvas Perdios and his Jordanian counterpart Nayef al-Fayez spoke of their shared goal to attract more international visitors to the region.
Perdios informed the media and stakeholders that "it is the right time to rekindle the opportunity".
The partnership will promote four-or-five-day visits to each destination, targeting mid-and long-haul visitors from the UK, US and other markets looking to take a 10- to 14-day holiday.
Al Fayez said Jordan and Cyprus had the potential to become year-round destinations. "Our countries have suffered from seasonality – it’s something we have created in our industry," he said.
Perdios argued that the common elements of the two countries and sufficient air connectivity allow them to offer a holiday package that includes travellers from abroad, not least from long-haul destinations to both Cyprus and Jordan. This option has the added value of sustainability, a key trend highlighted at World Travel Market, he added.