Rajasthan's rich heritage and cultural treasures are invaluable assets that attract tourists from around the world. By integrating sustainability into our tourism initiatives, we can ensure the long-term prosperity and well-being of our communities and the natural beauty that surrounds us. It is only apt that the theme of the upcoming Rajasthan Domestic Travel Mart (RDTM) 2023 is Sustainable Tourism. This was stated by Maharaja Gaj Singh of Jodhpur recently at the 3rd promotional roadshow held in the Blue City of Jodhpur for the run up to the event.

The roadshow was hosted by Singh and jointly organized by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism in Rajasthan (FHTR) at the Umaid Bhawan.

Singh further said while international tourism is gradually recovering, it will take time for the number of international tourists to return to pre-pandemic levels. Therefore, we must continue to value and prioritize domestic tourists. Through RDTM, the exhibiting hotels, resorts, and tour operators can raise awareness among potential buyers about their unique strengths and offerings.

To be held from 14 July to 16 July in Jaipur, RDTM is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism in Rajasthan (FHTR). It is also to be supported by Hotels and Restaurants Association of Rajasthan (HRAR), Indian Heritage Hotels Association (IHHA), and Rajasthan Association of Tour Operators (RATO). The theme for the Mart this year is Sustainable Tourism.

Shedding light on the prime objective behind organizing the Rajasthan Domestic Travel Mart, Principal Secretary, Tourism, Government of Rajasthan, Gayatri Rathore said that the Mart aims to promote domestic tourism in the state of Rajasthan by providing a platform for travel industry professional to network and showcase their products and services.

Rathore further said that the State Government under the leadership of the Chief Minister, Ashok Gehlot has given great importance to the development of the tourism sector and has raised the tourism development fund from 1000 crores to 1500 crores in this year’s budget. The ‘industry’ status given to the tourism and hospitality sector also reflects the state’s robust focus towards tourism.

Talking about the initiatives of the Tourism Department, she highlighted various policies such as Film Tourism Promotion Policy, Rural Tourism Policy as well as the collaboration of the Department of Tourism and FHTR for promoting the state of Rajasthan through digital media in a proactive manner.