With today’s Indian travellers exploring novel and non-traditional avenues in their quest for greater value from their travel experiences, the Singapore Tourism Board (STB) brought together some of the leading minds in the tourism and lifestyle industries, to share their perspectives on the rapidly-changing market at its ‘Cruise & MICE Conclaves’ thought-leadership conferences in Mumbai on 10th March.
Hearing cutting-edge insights through a panel discussion, keynote address and product sharing sessions, more than 250 attendees from across India’s business world learnt more about the power of technology in revolutionizing MICE travel, harnessing data to effectively understand and engage young Indian consumers, and reimagine Cruise travel to tap into new consumer segments.
Speaking about the STB’s efforts to promote reimagined cruise and MICE travel in the Indian market, G.B Srithar, Regional Director for India, Middle East, South Asia & Africa, Singapore Tourism Board (STB) said, “Singapore’s proximity, within a 3.5 to 5.5 hour flying radius, and the extensive network of flights directly connecting 16 gateways across India to the destination, allow Indian travellers the chance to easily and repeatedly experience Singapore’s boundary-pushing destination experiences.”
The day-long forums featured a storied line-up of industry luminaries leading the change across the tourism and lifestyle industries including Sukumar Verma, Managing Director, Informa Markets Singapore; Sneha Choksi, Senior Business Development Associate, Tirun Travel Marketing; Dikshaa Batra, Assistant Vice President, Resorts World Cruises; Sridhar Keppurengan, Cross Border Payments, India & South Asia, Visa and Alexander Valladares, Chief Marketing Officer, Impresario Handmade Restaurants.