In a year characterised by tenacity and outstanding expansion, the Tourism India Alliance (TIA) is a shining example of cooperation, cultivating a robust and sustainable tourism industry throughout the nation. TIA is at the vanguard of the tourist industry’s recovery from recent global challenges, uniting important partners to unleash India’s enormous tourism potential.
From travel agencies and tour operators to hoteliers, local companies, governmental agencies, and non-governmental organisations, the Tourism India Alliance acts as a single platform that unites the various stakeholders in the industry. TIA is promoting innovation and laying the groundwork for long-term, sustainable growth in the Indian tourist industry by enabling strategic alliances and resource sharing. Tia’s membership has doubled to 400 this year, spanning across Tier I, II, and III cities.
Key Achievements of 2024-25:
- Promoting Collaboration: TIA has successfully fostered a collaborative network among stakeholders, facilitating joint marketing campaigns, knowledge-sharing, and networking opportunities that benefit the entire industry. This collective approach has enhanced the tourism sector’s global competitiveness.
- Supporting Local Communities: The Alliance has been instrumental in integrating local businesses into the tourism value chain, ensuring that the benefits of tourism extend to communities across India. By empowering local entrepreneurs, TIA is promoting inclusive growth and ensuring that the tourism industry remains rooted in local culture and heritage.
- Advocacy for Policy Reform: TIA has taken a proactive role in advocating for policies that address critical infrastructure needs and other industry challenges. The Alliance is working closely with policymakers to enhance tourism infrastructure, ensuring a seamless experience for both travelers and businesses alike.
- Training and Capacity Building: TIA has prioritized capacity building, offering training programs to upskill professionals across the sector. This initiative has strengthened India’s human capital, providing the industry with the tools necessary to meet evolving global tourism trends.
