In a groundbreaking move to modernize tourism promotion, Tourism Malaysia and HONOR Technology (Malaysia) have entered into a strategic Memorandum of Collaboration (MoC) aimed at enhancing Malaysia’s global tourism presence through AI-driven digital storytelling.
The innovative partnership signifies a major step toward aligning tourism promotion with cutting-edge technology and global marketing trends, especially as the country prepares for the highly anticipated Visit Malaysia 2026 (VM2026) campaign. The collaboration is designed to engage both local and international audiences through a series of creative and interactive initiatives. These include nationwide photography competitions, guided photo tours at major tourist attractions, creative workshops led by industry experts, and art exhibitions showcasing AI-enhanced visuals captured using HONOR smartphones.
HONOR Malaysia will play a central role in curating visually compelling content through its advanced AI-powered mobile technology, while Tourism Malaysia will facilitate access to destinations, provide logistical support, and amplify the campaign’s reach through its global tourism network.
Samuel Lee Thai Hung, Deputy Director-General of Tourism Malaysia, expressed enthusiasm about the partnership, stating, “We are excited to collaborate with a forward-thinking partner like HONOR Malaysia. This partnership aligns with our mission to diversify promotional strategies and embrace innovation. As we gear up for Visit Malaysia 2026, strong public-private collaborations like this will enhance our brand visibility worldwide.”
Justin Li, President of HONOR South Pacific, echoed the sentiment, saying, “We are proud to support VM2026 by leveraging technology to promote Malaysia as a top travel destination. Through this initiative, we aim to empower the youth, inspire creativity, and encourage cultural exchange not just for global travelers, but also for Malaysians to rediscover their country’s beauty.”
By focusing on AI, mobile creativity, and user-generated content, the campaign aims to connect with younger, digitally savvy audiences. Beyond promoting Malaysia’s scenic beauty and cultural richness, this collaboration seeks to build both emotional and visual connections with travelers, showcasing the country in a modern, dynamic light.
As Visit Malaysia 2026 approaches, the collaboration between Tourism Malaysia and HONOR Malaysia sets a new benchmark in technology-powered tourism marketing, successfully blending tradition with innovation to engage the global travel community in a more immersive and interactive way.
