Thomas Cook (India) and SOTC Travel have witnessed a strong 35 per cent growth in spiritual tourism. To tap into this high-potential yet unorganised segment, the companies have expanded their portfolio to include a range of ready-to-book pilgrimages and personalised spiritual journeys.
Thomas Cook India and SOTC’s diversified product range features 1) Pilgrimage Tours 2) Spiritual with Wellness 3) Spiritual programmes with unique elements – that incorporate local experiences.
India’s elderly segment and 45+ age group form the core segment for pilgrimage tours. Keeping this in mind, the companies’ top pilgrimage tours extend across the popular Char Dham Yatra and Do Dham Yatra (option to charter a helicopter and VIP darshans), Muktinath in Nepal, Amarnath Yatra, Vaishno Devi shrine with Kashmir, Varanasi with Prayagraj, Ayodhya, etc.