Traveloka, the leading travel platform in Southeast Asia, has announced a strategic partnership with Filipino low-cost carrier Cebu Pacific (CEB) to attract more foreign tourists to visit the Philippines by implementing an application programming interface that will allow inbound travellers to explore CEB flights through the travel app.
Aligned with Traveloka’s commitment to helping the tourism industry in Southeast Asia recover from the pandemic, this initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for foreign tourists to explore the country’s exciting destinations.
The Philippines’s tourism sector continues to perform strongly year after year. The Philippine Department of Tourism recorded more than 5.4 million foreign travellers visiting the country in 2023, targeting 7.7 million foreign travellers in 2024.
Meanwhile, Traveloka also recorded a 2.5-fold increase in searches to the top five airports in the Philippines in 2024 compared to last year. The five most popular destinations in the Philippines on the Traveloka platform include Manila, Laguindingan, Cebu, Davao, Boracay, and Palawan.
Iko Putera, CEO of Transport Traveloka, said, “Traveloka understands the Philippines’ vast potential for sustainable tourism growth. Therefore, we invite travellers from Indonesia and Southeast Asia to discover new experiences in the Philippines. Our partnership with Cebu Pacific, one of the premier and most affordable airlines for the Philippines, will provide diverse possibilities for travellers and spearhead innovation to deliver optimal solutions for customers. We will also contribute to growth within the tourism industry in the Philippines and the wider region.”
Xander Lao, President and Chief Commercial Officer of Cebu Pacific, said, “We are delighted to collaborate with Traveloka to support the local tourism industry and make traveling to the Philippines much easier. The Philippines is home to some of the world’s best beaches, stunning landscapes, and rich cultural heritage. We encourage travellers from all over the world to fly with Cebu Pacific and experience the beauty of our country, now made more accessible through our partnership with Traveloka.”
The Philippines has long been a favourite destination for travellers with its diverse attractions and experiences, allowing for a personalized vacation both for adventurous tourists and those who just need some quiet time. From diving and snorkelling amidst the marine wonders of Coron Island in Palawan Islands to relaxing on the beautiful white sand beaches of the famous island of Boracay, there’s something for every preference. Meanwhile, the historic 16th-century city of Vigan, with its blend of Filipino and Spanish architectural marvels, promises to captivate history enthusiasts with its timeless charm.
Travellers can also enjoy some peace and quiet in the natural landscapes of Bohol, try various adrenaline-pumping activities in Davao, or taste some of the Philippines’ delicacies in Bacolod. Art enthusiasts may also admire unique collections at the National Museum of Fine Arts and the National Museum of Natural History in Manila. For those seeking spiritual experiences, travellers may visit the Manila Cathedral and San Agustin Church or explore the serene ambiance of Quiapo Church, home to the venerated Black Nazarene. Learn more about these hidden gems on Traveloka.
Traveloka also noted a significant surge, a fivefold increase compared to the previous year, in the number of travellers from Southeast Asian countries who booked Cebu Pacific flights through its platform. Apart from domestic tourists, travellers from Indonesia are among the top six countries traveling to the Philippines based on Cebu Pacific flight data, followed by travellers from Vietnam, Singapore, Thailand, Malaysia, and Australia.
The partnership between Traveloka and Cebu Pacific offers international travellers additional flight choices to explore the Philippines and its incredible tourist spots. To make planning adventures in the Philippines even easier, Traveloka also provides special offers for travellers. Stay tuned for updates on Traveloka’s apps and official social media.
