Uttar Pradesh Tourism is set to highlight its rich Buddhist heritage at the 47th PATA Travel Mart 2025, being held from August 26–28 at the Queen Sirikit National Convention Center, Bangkok. With its special showcase ‘Embark on Your Bodhi Yatra in Uttar Pradesh’, the state is positioning itself as the global hub of Buddhist tourism, blending timeless spiritual heritage with modern infrastructure and international partnerships.
The UP pavilion will spotlight six sacred sites of the Buddhist Circuit – Sarnath, Kapilvastu, Sankisa, Kaushambi, Shravasti, and Kushinagar – through immersive displays, cultural narratives, and interactive experiences. Visitors will be invited to retrace the journey of Lord Buddha while also exploring local traditions, crafts, and cuisine. Uttar Pradesh will further highlight developments such as world-class facilities at Kushinagar International Airport, improved connectivity to Varanasi, and upgraded infrastructure at key Buddhist destinations, ensuring a seamless travel experience for international tourists.
Tourism & Culture Minister Jaiveer Singh said, “At PATA Travel Mart, we will present Uttar Pradesh as the world’s foremost destination for Buddhist tourism. Our circuit offers spiritual discovery along with cultural and experiential journeys, supported by modern facilities and global collaborations.” Echoing this, Principal Secretary, Tourism & Culture Mukesh Kumar Meshram noted that Uttar Pradesh has strengthened the Buddhist Circuit with sustainable tourism practices, digital outreach, and world-class amenities, while actively engaging with airlines, destination managers, and investors to create global partnerships.
In addition to the Buddhist showcase, UP Tourism will present its wider attractions to international audiences, from Ayodhya and Mathura-Vrindavan’s spiritual vibrance to Kannauj’s perfume heritage and mega cultural festivals like Dev Deepawali, Mahakumbh, Rangotsav, and Taj Utsav. Over three days in Bangkok, Uttar Pradesh will engage with global stakeholders to forge collaborations, co-create itineraries, and strengthen its position as the spiritual heart of India, ready to welcome the world.
