Uttarakhand Tourism Development Board (UTDB), to bolster tourism promotion of the picturesque Adi Kailash & Om Parvat, has partnered with Prime Focus Technologies (PFT) to create visually stunning videos of the region.
Renowned for its AI prowess and exceptional media services, PFT specialises in meticulously producing videos, refining them to perfection in post-production, and propelling them to success through strategic promotion. The collaboration between UTDB and PFT is expected to give an impetus to position Uttarakhand as a global tourism hotspot, showcasing its diverse landscapes, rich heritage, and unique tourism experiences.
The “Home of the Himalayas” initiative, coined by PFT, focuses on two key areas including refreshing Uttarakhand Tourism brand identity and creating high-quality content to promote tourism.
“The ‘Home of the Himalayas’ initiative marks a transformative milestone in Uttarakhand’s journey towards global recognition,” said Sachin Kurve, CEO, Uttarakhand Tourism Development Board (UTDB). “Through innovation and collaboration, we’re poised to unveil the true essence of our state, inviting the world to experience the unparalleled beauty and spirituality of Uttarakhand.”
Having won over seven Oscar Awards, Prime Focus’ expertise in end-to-end creative services, innovative branding strategies, and content creation is instrumental in sculpting a modern image for Uttarakhand that still resonates with its spiritual roots, reported The Economic Times.
The initiative aims to enhance UTDB’s market position and appeal to new demographics by refreshing the state’s visual identity and messaging. PFT’s tagline for tourism, “The Home of Himalayas,” is the foundation for this ambition. UTDB engaged with renowned singer Shubha Mudgal to create an evocative lyrical journey set against the serene backdrop of Adi Kailash.
