Virginia tourism partners and representatives from the Virginia Tourism Corporation will conduct a five-day tourism marketing mission in India from March 24-28. President and CEO of Virginia Tourism Corporation, Rita McClenny will be accompanied by CEO of Visit Fairfax, Barry Biggar, along with additional representatives from Visit Fairfax, Luray Caverns, Visit Williamsburg and the Virginia Tourism Corporation. The delegation, led by Sartha Global Marketing LLP, will visit New Delhi and Mumbai. Between one-on-one business meetings and hosted networking events, the delegation will meet with more than 100 representatives of the Indian travel trade and media over the course of the mission, seeking to further tourism and travel connections between India and Virginia. Virginia, known for its iconic ‘Virginia is for Lovers’ brand, which speaks to a visitor’s love of travel with those they love, is looking to attract more holidaymakers from India to Virginia. The state on the U.S. East Coast is an attractive travel destination for tourists from around the world and India ranks as a top overseas inbound market for Virginia. From the famous Shenandoah National Park and the Blue Ridge Mountains in the west, to the long sandy beaches along the Atlantic coast and the Chesapeake Bay in the east, there is a wide range of attractions, culinary hotspots and sites of significant American history across the entire state. “Virginia truly is for lovers – lovers of life, and memorable times with friends and family,” said Rita McClenny. “Our scenic beauty and diverse landscape make for the ideal backdrop for outdoor adventure and superior luxury stays, while our tantalizing culinary offerings and immersive cultural and historical experiences ensure there is always something new and exciting to discover. We are thrilled to be here and show more Indians the exciting potential of a Virginia holiday.” In addition to travel trade business meetings, McClenny and CEO of Visit Fairfax Barry Biggar will conduct interviews with trade media representatives to illustrate the Commonwealth’s extensive tourism assets to prospective travelers.
