VITSKAMATS Group has unveiled a refreshed brand identity for VITS Hotels, repositioning the chain around the promise of “Smart Stays for Smart Travellers” to appeal to India’s fast-growing base of technology-reliant, efficiency-driven guests. The new positioning targets modern travellers who make quick, mobile-first decisions and prioritise clarity, convenience and speed at every stage of their stay, from search and booking to check-in and check-out.
Building on existing strengths such as express check-ins, strategic locations and dependable service standards, VITS Hotels is aligning its offerings with contemporary travel behaviour shaped by online searches, digital reviews and comparison platforms. The group is restructuring its communication and service architecture to ensure seamless, consistent experiences for tech-savvy guests, reinforcing its focus on reliability, practicality and time-saving hospitality.
A core element of the transformation is a unified communication strategy spanning digital channels, social media, and on-ground brand presence, supported by performance-led campaigns, influencer partnerships and direct booking drives. This integrated approach is designed to boost brand visibility and recall, presenting a cohesive image of VITS to potential guests regardless of how or where they engage with the brand.
Chairman Dr. Vikram Kamat has underlined that the repositioning reflects a broader shift in guest expectations towards practicality, speed and intelligent decision-making in hotel selection. The refreshed brand architecture doubles down on VITS’ core commitments of smart service, practical amenities, consistent comfort and value-led stays, with the clear objective of delivering an efficient and dependable experience that meets evolving customer trust and expectations.
As part of the rollout, VITS is also upgrading rooms and facilities to suit productivity-focused travellers through thoughtfully designed spaces, simplified processes and harmonised brand standards across key locations including Silvassa, Devka Beach, Bengaluru, Jamnagar, Lonavala, Pune Kharadi and Bharuch. The new signature line, “That’s Being Smart,” will anchor messaging across all customer touchpoints, signalling VITS Hotels’ ambition to become the preferred option for guests who seek comfort enhanced by smart, streamlined convenience.
