Whiteflower, a premium experiential hospitality brand, has promoted Vikas Bhatt to Vice President – Operations as part of its focus on strengthening operational leadership and supporting expansion across key leisure destinations.
In his new role, Bhatt will oversee operations across Whiteflower’s portfolio, including Whiteflower Jim Corbett, Whiteflower Mussoorie, Bulaakh by Whiteflower Mussoorie, and Whiteflower Dehradun, along with upcoming properties in Haridwar, Nainital, and Rishikesh. His responsibilities include operations strategy, team leadership, quality standards, and ensuring brand consistency across properties.
Bhatt has over 15 years of experience in the hospitality sector and has previously worked with brands such as Taj Hotels, IHG, Radisson Blu, Alila, and Smaaash, spanning luxury hotels, experiential destinations, and large-format operations.
The elevation comes as Whiteflower continues to expand its footprint across emerging leisure and urban markets in India.
Sharing his thoughts on the new role, Vikas Bhatt, Vice President – Operations, Whiteflower, said,
“I am thankful for the trust placed in me. This is an exciting time for Whiteflower, and I look forward to strengthening the brand, building meaningful partnerships, and delivering exceptional guest experiences across our current and upcoming properties. Our goal is to create destinations that seamlessly blend luxury, authenticity, and genuine hospitality.”
