The Union Budget 2025 is a commendable step towards strengthening India’s tourism industry, with the development of 52 new destinations, improved connectivity under UDAN, and a strong focus on Buddhist, medical, and wellness tourism. These initiatives will not only enhance India’s appeal as a global travel destination but also open new avenues for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. As India continues to invest in tourism infrastructure and simplify travel procedures, it is crucial to recognize the economic and social impact of the MICE sector. The industry contributes significantly to business tourism, employment generation, and overall economic growth. We at ICPB (India Convention Promotion Bureau) urge the government to prioritize the MICE industry within the tourism framework, ensuring policies and incentives that position India as a leading global MICE destination. With strategic initiatives, India has the potential to become a preferred hub for international conferences, exhibitions, and corporate events, driving long term growth and positioning the country as a powerhouse in the global meetings industry.
