Auxilia Networks has expanded its presence in the Nordics through a new collaboration with Iceland-based tour operator Your Friend in Reykjavik (YFIR). As part of the partnership, Auxilia will represent YFIR in India, focusing on trade engagement, training, marketing initiatives and PR activities.
With over a decade of experience, YFIR is known for delivering curated Iceland travel experiences, including guided tours in Reykjavik, day excursions, full itineraries, transfers and exclusive local experiences. The company has built a strong reputation for personalised services, supported by multiple TripAdvisor Travellers’ Choice recognitions and consistent five-star reviews.
The partnership reflects a growing focus on the Indian outbound market, particularly for experiential and nature-driven destinations such as Iceland, which continue to gain traction among Indian travellers.
Valur Heidar Saevarsson, CEO & Founder of YFIR, said the company has been looking to enter India with the right partner and sees strong potential in the market. Paramjit Bawa, Founder & Principal of Auxilia Networks, added that the collaboration strengthens the company’s Nordic portfolio and will help Indian travel trade partners expand outbound offerings to the region.
