A digital marketing campaign by Kerala Tourism has won a Gold Award from the Pacific Asia Travel Association (PATA). The online competition, ‘Holiday Heist,’ has brought acclaim to the state.
Launched in July 2023, the month-long campaign aimed to attract tourists through a bidding game on the Tourism Department’s WhatsApp ChatBot, ‘Maya.’ The initiative achieved remarkable success, garnering over 13 million video views and attracting 80,000 bids from travelers nationwide for discounted visits to the state’s top attractions. The award ceremony is scheduled for August 28 in Bangkok.
