Malaysia Aviation Group (MAG) has been appointed as the Official Airline Partner and Premier Sponsor for Malaysia’s largest international travel fair; MATTA Fair 2024. The event, organized by the Malaysian Association of Tour & Travel Agents (MATTA), will take place from 6 to 8 September 2024 at the Malaysia International Trade and Exhibition Centre (MITEC). MAG’s participation will be its largest ever, featuring a wide range of travel promotions and offerings, including Malaysia Airlines, Firefly, MASwings, Journify, and Enrich.
Passengers will enjoy discounts of up to 30% on airfares for both Economy and Business Class across all Malaysia Airlines flights, as well as all seats on Firefly. This exclusive offer is available from 5 to 16 September 2024 through the airline’s online platforms, for immediate travel until 31 August 2025. Enrich members have the added advantage of priority booking on 4 September 2024, a day before the sale begins, along with a discount of 5,000 points when fully redeeming with Enrich points on Enrich Hotels. Further savings are available for EnrichMoney cardholders and AmBank Enrich Visa Credit Card holders, who can benefit from an additional 5% discount, 5X EnrichMoney Points, and 2X Bonus Enrich Points, respectively.
Visitors to the MAG Arena, spanning 11,000 square feet, can expect a range of unique experiences. Highlights include a high-definition virtual reality display of the A330neo cabin, featuring the innovative Collins Aerospace Elevation Business Class seats and the award-winning Recaro CL3810 Economy seats. Attendees can also enjoy a surprise augmented reality (AR) filter at the booth and take part in a 360° cabin walk-through. There will also be opportunities to meet Manchester United Legends at the MAG Arena and take part in fun games at Malaysia Airlines’ Global Sports Partners zone.
The MAG Arena will also feature an AI-powered photobooth that instantly transports users to their dream destinations, courtesy of Google Gemini’s advanced technology. Attendees can also create their perfect travel itinerary using an AI trip planner that personalizes suggestions based on their travel details.
The MAG Arena will include meeting spaces accommodating over 100 visitors and industry partners, where the airline aims to seal deals and strengthen partnerships with tourism boards, trade partners, technology providers, and others within the travel and tourism ecosystem. This year, MAG is focused on deepening cooperation across the industry, underscoring its confidence in the future of travel.
As the premier sponsor, the MAG Arena offers an unparalleled experience filled with engaging activities, exclusive updates, and exciting prizes. Among the most anticipated events is the Buyers Contest, jointly organized by Malaysia Airlines and MATTA, where a total of 23 return tickets will be awarded, including Business Class tickets to London and Da Nang, and Economy Class tickets to Japan and Vietnam, among other destinations.
The MAG Arena will be located on Level 3 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from 6 to 8 September. Attendees are invited to join MATTA Fair 2024 for a unique experience, featuring exclusive offers and an unforgettable journey.
