Chairman – IATO, Uttar Pradesh Chapter
Redefining Inbound India with Vision, Voice & Purpose
“Tourism, to me, is far more than a commercial venture—it’s a form of cultural diplomacy,” says Prateek Hira, as he reflects on the deeper purpose of the travel industry. “Every traveller we host becomes an informal ambassador of India, carrying back a piece of our culture, our stories, and our spirit. It’s not just a responsibility—it’s an extraordinary opportunity to shape global perceptions of our country.”
“To be globally competitive, Indian tourism must evolve beyond the conventional model of sightseeing,” he explains. “Today’s travellers are experience-driven. They seek immersive journeys, responsible tourism practices, and seamless service delivery. Our vision is to bring international standards to local destinations—while preserving their unique character and authenticity.”
Speaking about the rich potential of his home state, Prateek adds, “Uttar Pradesh is not merely a geographic entity—it is a living canvas of India’s spiritual and cultural identity. With destinations like Varanasi, Ayodhya, Agra, and Lucknow, the state holds the very soul of our heritage. The challenge before us is to make this legacy accessible, inviting, and world-class—without diluting its essence.”
