In a significant move to boost the promotion of Indian tourism, Travel World Online and MSTV signed a Memorandum of Understanding (MoU) on April 11, 2025, at the Asian Academy of Film & Television (AAFT), Noida. The MoU was signed by Mr. Anil Sharma, representing Travel World Online, and Mr. Sushil Bharti, Director – Broadcasting, MSTV.
Under this collaborative agreement, MSTV expressed its intent to partner with Travel World Online to enhance the global visibility of Indian tourism through its OTT platform. The alliance aims to foster cooperation in content sharing, technical exchange, and promotional support.
As per the MoU, Travel World Online will provide high-quality tourism-related content including travel films, TV programs, interviews, documentaries, and other tourism-centric features to MSTV. In turn, MSTV will air these programs through its digital OTT channels, making them accessible to a global audience.
The partnership also includes a joint commitment to design and create original content such as TV shows and travel series, which will be broadcast on MSTV platforms. This synergy between the two media houses is set to play a pivotal role in showcasing India’s rich cultural heritage, destinations, and travel experiences to viewers worldwide.
This collaboration marks a promising step toward leveraging digital media to promote Indian tourism in a more dynamic and engaging manner.
