Ajeet Bajaj, a pioneering figure in Indian adventure tourism and the current President of the Adventure Tour Operators Association of India (ATOAI), continues to steer the industry with a compelling vision and unwavering focus on safety, sustainability, and global positioning.
*On Safety as Non-Negotiable*
“India’s adventure sector is evolving rapidly, but progress without safety is hollow. Our priority is building a culture where zero accidents are not aspirational, but expected. That means certified training, standardized equipment, and absolute clarity in operating procedures.”
*On India’s Global Potential*
“We have the geography, biodiversity, and cultural depth to be a global leader in adventure tourism. What we now need is structured policy support, professional rigor, and a unified narrative that tells the world—India is ready.”
*On Sustainable Practices*
“True adventure doesn’t come at the cost of the environment or local livelihoods. Regions like Arunachal Pradesh demonstrate how high-value, low-impact tourism can empower communities while preserving fragile ecosystems.”
*On Policy and Structure*
“State-level licensing and regulatory clarity will be a game-changer. We’re actively working with governments to bring in systems that protect travelers, empower operators, and uplift local economies.”
*On India’s Climb in Global Rankings*
“In just a few years, India has moved from the sidelines to a serious contender in the global adventure index. This leap—from 96th to 38th among developing nations—reflects a collective commitment to safety, sustainability, and professionalism.”
*Looking Ahead*
Under Bajaj’s leadership, ATOAI is not just advocating change—it is architecting a new era for Indian adventure travel. From the peaks of the Himalayas to the rivers of the Northeast, a safer, greener, and globally competitive adventure landscape is taking shape.
