Principal Secretary, Tourism & Culture, Government of Madhya Pradesh, Sheo Shekhar Shukla—renowned for his visionary approach to sustainable and inclusive tourism—offered several compelling insights into the evolving tourism landscape of Madhya Pradesh. His statements reflect both ambition and a deep-rooted understanding of the cultural and economic fabric of the state.
On Unlocking the Potential of Water-Based Tourism
“Madhya Pradesh is blessed with an abundance of scenic water bodies. We are actively developing new boat clubs under the PPP model, aiming to turn our reservoirs and lakes into vibrant recreational hubs. This initiative will not only attract tourists but also generate sustainable revenue and employment for local communities.”
This shift signifies a deeper commitment to harnessing the state’s natural resources while involving private players in infrastructure development—striking a balance between economic growth and environmental stewardship.
Cruising into the Future: A New Wave of Travel
“We are currently conducting feasibility studies for short and medium-distance cruise operations across the backwaters of key dams—Gandhisagar, Rajghat (Chanderi), Omkareshwar, Indira Sagar, Tawa, and Bargi. The aim is to offer a new dimension to travel experiences in Madhya Pradesh.”
Cruise tourism, a relatively untapped segment in inland India, is being explored with scientific planning and long-term vision. The initiative could transform regional travel and set a precedent for other states to follow.
Empowering Villages, Elevating Tourism
“Our Responsible Tourism model is focused on rural development. We are enabling local families to convert their homes into homestays, offering tourists an authentic cultural experience. It’s tourism by the people, for the people.”
This grassroots approach to tourism is reshaping destinations like Mandu and Orchha, where locals are being trained in hospitality, storytelling, and sustainable tourism practices—bridging the urban-rural divide through tourism.
Tourism as an Engine of Economic Growth
“Tourism already contributes around 3–3.5% to the state GDP. By 2028, our goal is to take it to 5%, and by 2047, up to 10%. The sector has immense employment potential—₹10 lakh investment creates nearly 90 direct and indirect jobs.”
These figures speak volumes about tourism’s role in job creation and economic upliftment. Under Shukla’s leadership, Madhya Pradesh is not just chasing tourist footfalls but also investing in long-term socio-economic returns.
Cultural Legacy Meets Modern Management
“Our focus remains on preserving the rich heritage of Madhya Pradesh through scientific conservation. Each restored monument is a step toward cultural pride and tourism-led development.”
From ancient temples to colonial architecture, the state’s heritage sites are undergoing meticulous restoration, blending history with hospitality.
Sheo Shekhar Shukla’s roadmap for Madhya Pradesh goes beyond conventional tourism. It integrates culture, nature, technology, and community participation into a unified strategy. His June statements are not just updates—they’re a declaration of intent to make Madhya Pradesh a leader in responsible and experiential tourism.
