In a major push to strengthen domestic tourism, the Andhra Pradesh Tourism Department has unveiled its new campaign titled “Holiday in Andhra Pradesh.” The initiative draws inspiration from Prime Minister Narendra Modi’s appeal encouraging citizens to explore destinations within India and promote domestic travel over the coming year.
The campaign has been conceptualized under the guidance of Andhra Pradesh Chief Minister N. Chandrababu Naidu, with the objective of positioning the state as a leading tourism destination in the country.
As part of the rollout, Andhra Pradesh Tourism Minister Kandula Durgesh chaired a high-level stakeholder meeting at the AP Secretariat. Senior tourism officials and industry stakeholders participated in discussions focused on destination promotion, tourism product development, infrastructure enhancement, and stronger industry collaboration.
The campaign is expected to highlight Andhra Pradesh’s diverse tourism offerings including spiritual tourism, beaches, heritage circuits, eco-tourism, hill destinations, cuisine, and cultural experiences.
Officials believe the initiative will not only boost visitor arrivals but also create new opportunities for hospitality, travel trade, and local communities across the state.
