Madhya Pradesh Promotes Film Tourism at IFFI 2024; Announces Future Policy Updates

Madhya Pradesh Tourism Board highlighted the state’s growing film-friendly appeal at the 55th International Film Festival of India (IFFI) in Goa, showcasing the state’s filmmaking potential and its Film Tourism Policy.

Key Highlights:

  • Madhya Pradesh: The Best Film-Friendly State: Principal Secretary, Shri Sheo Shekhar Shukla, emphasized that Madhya Pradesh is a two-time national award winner as the “Most Film-Friendly State” (2017 & 2020), citing its diverse landscapes, rich cultural heritage, and excellent connectivity as major draws for filmmakers. The state’s Film Facilitation Cell streamlines film production by offering incentives and fast-tracking permissions through a single-window system.
  • Film Tourism Policy 2.0: Shri Shukla announced that a new, updated Film Tourism Policy 2.0 will be launched soon to further promote the state as a premier filmmaking destination. The updated policy will include enhanced facilities, greater financial incentives, and initiatives to attract international filmmakers.
  • Director Amar Kaushik’s Announcement: Director Amar Kaushik revealed plans for multiple sequels of the popular horror-comedy franchise Stree, all set to be filmed in Madhya Pradesh, building on the success of the original Stree, which was also shot in the state.
  • Incentives for Filmmakers: Madhya Pradesh’s financial incentives include grants based on the production budget and the percentage of shooting days in the state, offering up to ₹2 crore in support for large-budget films that spend a significant portion of their shooting in the state.

The Madhya Pradesh Tourism Board’s participation at IFFI and the new Film Tourism Policy reflect the state’s commitment to becoming India’s top film destination, offering filmmakers a supportive environment with diverse shooting locations and lucrative incentives.

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