Radisson Hotel Group has announced its goal to reach 25 hotels in South Africa by 2030, effectively doubling its current portfolio. This ambitious expansion along with the group’s recent updates to its South African portfolio underscores its commitment to strengthening its presence and contributing to the growth of the South African hospitality industry.
Daniel Trappler, Senior Director of Development, Sub-Sahara Africa at Radisson Hotel Group, shared insights into the Group’s strategic approach to reach its ambitious goal of 25 hotels by 2030, stating, “We are prioritizing, through either management or franchise models, conversions for quicker market entry and exploring strategic collaborations with existing management companies to increase our footprint, which presents the potential introduction of the Radisson Individuals brand to South Africa, an ideal first step for individual hotels with strong service scores who may be considering transitioning to one of our other successful core brands at a later stage. We are also seeking opportunities to expand our upper-upscale portfolio and enter the lifestyle luxury market in Cape Town with our Radisson Collection and art’otel brands, leveraging the city’s strong tourism performance and our successful existing portfolio.”
Radisson Hotel Group has announced significant updates to its portfolio of operating hotels in South Africa, including the debut of its first Safari hotel in South Africa with the opening of Radisson Safari Hotel Hoedspruit:
In February Radisson Hotel Group announced the opening of Radisson Safari Hotel Hoedspruit its first Safari hotel and 13th hotel in South Africa. This property offers a luxurious safari experience in the heart of South Africa’s wildlife region, with premium amenities and exceptional service. Boasting majestic views of the Drakensberg mountains, the highest mountain range in Southern Africa, Radisson Safari Hotel Hoedspruit is surrounded by endless destination-immersing activities.
“Building on the success of our recently opened Radisson Safari Hotel Hoedspruit, we plan to expand into safari and leisure regions like the Kruger National Park and the world-renowned Winelands region surrounding Cape Town. Additionally, we are targeting secondary cities displaying strong hotel demand generators such as Bloemfontein, Pretoria, Durban, and East London, following our successes in Port Elizabeth and Polokwane. In addition, we are also exploring entry into smaller tertiary cities and towns if it aligns with our expansion strategy,” added Trappler.
