Taiwan has unveiled two fresh incentive programs designed to boost tourist arrivals
and encourage longer stays, offering business-class tickets, luxury hotel experiences,
and airport voucher rewards as part of its signature hospitality push.
The Taiwan Tourism Administration (TTA) has rolled out ‘Taiwan the Lucky
Land – Thank You Season’, a follow-up to its highly successful 2023–24 campaign.
This new edition targets travellers who had previously registered for the Lucky Land
draw and have already visited Taiwan. Eligible visitors can sign up on the campaign
website before their next trip for a chance to win business-class round-trip tickets,
premium hotel packages, and NT$5,000 gift card vouchers.
The promotion runs until 30 January 2026 (12 PM), with monthly prize draws held
in the final week of each month. Entries that do not win automatically advance to
subsequent draws, ensuring continued chances to win. All prizes are fixed and non-
transferable.
The original Lucky Land campaign drew over 6.5 million international participants
since May 2023. Riding on its popularity, TTA has relaunched the initiative as a
gesture of gratitude—aimed specifically at returning visitors and encouraging deeper
exploration of the island.
Complementing this is Taiwan’s second new initiative, ‘Enter Taiwan, Enjoy a
Gift!’, which rewards transit passengers with NT$600 vouchers redeemable at
airport retail outlets. The program aims to enhance the transit experience and
encourage future visits by showcasing the warmth and efficiency of Taiwanese
hospitality.
Together, these campaigns underline Taiwan’s commitment to strengthening its global
tourism appeal and inviting travellers to return, stay longer, and discover more of its
culture, food, and natural beauty.
