- The 33rd edition of South Asia Travel & Tourism Exchange (SATTE) will be held from February 25–27, 2026 at Yashobhoomi under the theme ‘An Opportunity Called India’, with over 2,000 exhibitors representing 3,200+ brands from more than 60 countries.
Organised by Informa Markets in India, the B2B travel trade exhibition comes as India’s tourism sector moves toward a projected USD 125 billion domestic market by 2027, with expectations of contributing nearly 10 per cent to GDP in the coming years.
The event will see participation from the Ministry of Tourism and multiple state tourism boards including Rajasthan, Kerala, Assam, Telangana and Punjab. Discussions will centre around Tourism Vision 2047, policy alignment and infrastructure growth.
International destinations such as Thailand, Malaysia, Maldives, Jordan, Egypt, Hong Kong, Nepal, Jamaica and Vietnam have confirmed participation, reflecting India’s growing position as a key outbound source market.
Key travel platforms including EaseMyTrip, Cleartrip, TBO and TRIPJACK will showcase AI-led and tech-driven solutions, while high-growth segments such as MICE, destination weddings, cruise and experiential travel will feature prominently.
The exhibition returns to Yashobhoomi, positioning SATTE as a central marketplace for inbound, outbound and domestic travel engagement across India’s metros and emerging Tier-2 and Tier-3 markets.
