Agoda, a leading digital travel platform, has released its latest insights into summer travel preferences among European tourists, highlighting strong demand for Asian destinations during the July-August holiday season. Topping the list for the second consecutive year is Thailand, reaffirming its status as the most searched Asian destination by European travelers. Closely following are Indonesia, Japan, and Malaysia, while Vietnam makes a noteworthy debut in the top five.
India is also witnessing a significant surge in interest, with growing search volumes from major European source markets such as the United Kingdom and the Netherlands. According to Agoda’s “Europe to Asia Summer Travel Trends” report, Mumbai, New Delhi NCR, and Goa are the top three Indian cities most searched by European travelers for their upcoming summer vacations.
Malaysia recorded the sharpest rise in interest, registering a 20% year-on-year increase in accommodation searches. China followed with a 14% growth, fueled by newly introduced visa waivers for several European countries. Sri Lanka also saw a notable 13% jump in travel searches.
The top five European countries driving travel searches to Asia include the United Kingdom, France, Germany, Spain, and the Netherlands. Meanwhile, emerging origin markets such as Greece (+23%), Turkey (+21%), and Poland (+17%) point to a broader pan-European appetite for Asian getaways.
In terms of European travelers searching for stays in India, the United Kingdom emerged as the top origin market, followed by the Netherlands, France, Germany, and Italy. This growing interest highlights India’s increasing appeal, thanks to its diverse cultural heritage, natural beauty, and unique travel experiences.
Commenting on the trend, Gaurav Malik, Country Director – India, Sri Lanka, and Nepal at Agoda, said, “Asia continues to be a top choice for European travelers seeking summer getaways, with perennial favorites like Thailand, Indonesia, and Japan attracting repeat visitors. What’s even more exciting is the rising curiosity for destinations like Malaysia, India, and China, as European tourists look to discover Asia’s rich cultures, scenic landscapes, and hidden gems.”
With more than five million holiday accommodations, 130,000 flight routes, and 300,000 activities available globally, Agoda remains committed to making travel more accessible and affordable. The platform continues to empower travelers with seamless booking experiences and unbeatable deals, encouraging more Europeans to explore Asia’s top destinations this summer.
