Brand Storii to expand presence to Uttarakhand with a river-front property

Brand Story 1

In keeping with its focus on the asset right growth strategy, ITC Hotels announced the signing of Storii Rishikesh, Uttarakhand. Located on a hillside, Storii Rishikesh offers breathtaking views of the river from elevated vantage points. Expected to commence operations by 2026, Storii Rishikesh is set to become a scenic retreat in the region.

Nestled within a serene locale just an hour’s drive from Rishikesh, the 55-key property features well-appointed, spacious rooms, including suites with private plunge pools. Additionally, it will offer banquet facilities, multiple dining options, and various recreational amenities. Surrounded by tranquil environs with picturesque river views, Storii Rishikesh provides a peaceful escape from urban life. Currently, ITC’s Hotel group has 9 operating properties and a pipeline of 4 across its various brands in Uttarakhand.

Anil Chadha, Chief Executive, ITC Hotels said, “Storii by ITC Hotels is expanding its presence pan India. With the brand Welcomhotel, Fortune and Welcomheritage already entrenched in this great land, we are looking forward to launching Storii Rishikesh in Uttarakhand. Given the increased focus on wellness and immersive guest experiences, this destination has emerged as a favourite among travellers, both domestic and international. From adventure sports, moments of calm, to hosting intimate gatherings, Storii Rishikesh will cater to varied requirements.”

Piyush Aggarwal, Director, Alokik Ganga said, “In the last few years, Rishikesh has seen a notable surge in its appeal as a favoured leisure destination. Our association with ITC Hotels is an exciting addition to contribute to its continued growth and popularity. We are confident that ITC Hotels’ expertise in delivering exceptional service, culinary excellence, and unparalleled hospitality will make Storii Rishikesh a highly sought-after getaway in times to come.”

Storii is a collection of hand-picked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate-sized properties in the premium segment, Storii by ITC Hotels can be found at both expected and unexpected destinations, breath-taking locales or sites steeped in history, golden untouched beaches or jungles thriving with adventure, quiet scenic valleys or deserts buzzing with folklore. Each property offers a distinct experience, and these unique stays will ensure that the brand tells a story like no one else.

4. Maharashtra set to become first state to purchase Rs. 8.16 crore land in Kashmir to build tourist bhawan

Reportedly, Maharashtra is all set to become the first state in India to purchase land in Kashmir to construct a tourist bhawan catering to its residents. According to The Indian Express, the upcoming Maharashtra Bhawan will be set in the heart of Budgam in central Kashmir. It will also mark the first state bhawan in the valley.

As per reports, the facility will occupy 2.5 acres of land in Ichgam, close to the Srinagar airport. The Jammu and Kashmir government has granted permission for the land transfer to the Maharashtra government at a cost of INR 8.16 crore. This process of acquiring land was set in motion subsequent to a visit by Maharashtra Chief Minister Eknath Shinde to the union territory in June of the preceding year, where he held discussions with Governor Manoj Sinha.

Before the revocation of Article 370, land acquisition in the former state was restricted solely to permanent residents of Jammu and Kashmir. But the government had the authority to lease land for durations of up to 99 years to external industries and individuals.

Maharashtra’s Deputy Chief Minister Ajit Pawar shared plans for the construction of two Maharashtra Bhawans in Srinagar and Ayodhya in a recent budget speech. These bhawans aim at enhancing amenities for tourists and pilgrims. The state government has given INR 77 crore for the development of these bhawans.

A Revenue department note states, “Sanction is accorded to the transfer of Shamlat Deh land measuring 20 kanal situated at estate Ichgam Budgam in favour of Maharashtra state… on payment of transfer value of Rs 8.16 crore, which is Rs 40.8 lakh per kanal, for construction of Maharshtra Bhawan.”

Meanwhile, various regions in Kashmir experienced fresh snowfall, with Gulmarg, Pahalgam, and Sonamarg’s tourist resorts receiving substantial snow overnight. Additionally, Gurez and other elevated regions in Bandipora, Ganderbal, and Anantnag districts also encountered fresh snowfall, reported Times Travel.

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