Etihad Airways, the national carrier of the UAE, has made a significant move for the Indian traveller by becoming the first foreign airline to launch a Hindi-language website. This initiative underscores Etihad’s dedication to enhancing the travel experience for its Indian guests.
The new Hindi website offers a comprehensive range of services including flight bookings, check-in procedures, and customer support, all in Hindi. This development is set to simplify travel planning for Hindi-speaking passengers and further bolster Etihad’s presence in the Indian market. The goal is to provide a seamless, user-friendly experience, allowing travellers to plan, book, and manage their flights more conveniently.
Akhil Anumolu, Senior Vice President e-Com., Digital, Marketing & Loyalty, Etihad Airways, stated, “Etihad understands its role as a global airline and is committed to culturally connecting with our valued passengers. We take pride in serving 11 Indian cities, and this initiative reflects our dedication to meeting the needs of our Indian customers. By offering our services in Hindi, we aim to create a more inclusive and accessible experience, ensuring that our customers can access all necessary information in their preferred language.
“As we approach Etihad’s 20th anniversary since launching flights to India, we look forward to announcing a number of exciting new partnerships and initiatives for the region – the second half of 2024 is set to be a big one for Etihad in India.”
Etihad is renowned for its world-class service and innovative approach within the aviation industry. The launch of the Hindi website is a testament to the airline’s ongoing efforts to enhance customer experience, align with global preferences, and expand its services in response to its diverse audience.
Using the Hindi website travellers can easily navigate for seamless access to Etihad’s expanding network and frequent connections through Abu Dhabi’s global links. The innovation reinforces the airline’s dedication to the Indian market, with 176 weekly flights to 11 Indian cities, connecting Indian passengers to more than 70 destinations worldwide. Recently, the airline expanded its reach with the launch of three new routes to India including- Kozhikode, Thiruvananthapuram, and the most recent Jaipur.
India Market Innovations:
Special meals: Etihad understands that Indian cuisine is diverse and offers a range of special meals to cater to different dietary requirements. This includes vegetarian options, Jain, and Hindu meals, which are popular among Indian travelers.
In-flight entertainment: Etihad offers a wide range of Bollywood movies as well as Indian TV shows and music on its in-flight entertainment system. The airline also provides Indian newspapers and magazines, ensuring that Indian travelers stay connected to their homeland while in the air.
Multilingual staff: Etihad employs a large number of staff who are fluent in different languages, including Hindi, Tamil, and Punjabi. This ensures that customers feel comfortable and can communicate their needs effectively.
US Preclearance Advantage: Etihad passengers flying from India to the United States can take advantage of the US Customs and Border Protection (CBP) facility in Abu Dhabi. This unique service allows travelers to clear US immigration while in Abu Dhabi, ensuring a quicker and more convenient journey to their destination.
Premium Product & Service: Etihad has made substantial investments in its product and service offerings to provide a premium travel experience. This includes a partnership with Armani/Casa for the new Business class experience and a redesigned Economy cabin featuring sustainable dining services. Additionally, Etihad also offers Wi-Fly packages for in-flight connectivity.
Etihad Stopovers: For travellers connecting through Abu Dhabi, they can take advantage of the Etihad Stopover. It has always been extremely popular, especially for guests looking to break up ultra-long-haul travel with a couple of days enjoying the wonders of Abu Dhabi.
Etihad Guest: Etihad’s loyalty program, Etihad Guest, rewards frequent flyers with benefits such as discounted flights, lounge access, and upgrades. These programs foster brand loyalty among Indian travelers, making Etihad their preferred airline for future journeys
Celebrating two decades of service in India, Etihad considers India a pivotal strategic market globally, recently they partnered with Katrina Kaif to bring to life Etihad’s unique perspective for Indians & CSK to showcase the commitment to deepen and broaden the relationship with India.
