Rising fuel costs and geopolitical disruptions are significantly impacting global aviation, forcing airlines to recalibrate capacity and pricing strategies, said Manish Puri at the Iconic Travel & Tourism Summit 2026.
He noted that aviation turbine fuel prices have nearly tripled, putting pressure on airline economics and fares. As a result, travellers are increasingly shifting towards cost-effective alternatives, with long-haul demand facing pressure.
“Customers are not cancelling travel, but adjusting destinations—Europe may shift to Vietnam, and Vietnam to domestic options like Jaipur,” he said, highlighting a clear trend of price-driven travel decisions.
Despite current challenges, Puri added that pent-up demand remains strong and is expected to drive recovery once global conditions stabilise.
