Iran’s recent tourism exhibition has set new records, drawing unprecedented attendance and spotlighting the country’s diverse travel offerings. Organized to showcase Iran’s untapped potential, the event emphasized cultural heritage, health tourism, culinary delights, and modern coastal attractions. Mostafa Fatemi, Director-General of the Domestic Tourism Development Office, highlighted the exhibition’s success in promoting lesser-known destinations and fostering collaboration between the private sector and tourism authorities.
The exhibition featured specialized halls dedicated to key tourism niches. A health tourism hall highlighted Iran’s growing reputation as a hub for affordable, high-quality medical services, including cosmetic and orthopedic procedures. Two culinary tourism halls celebrated Iran’s rich gastronomy, offering live cooking demonstrations, traditional food tastings, and insights into regional specialties like saffron-infused dishes and pomegranate-based stews. Coastal tourism also took center stage, showcasing Iran’s 2,700 kilometers of pristine beaches along the Caspian Sea, Persian Gulf, and Sea of Oman, with a focus on eco-tourism and adventure activities like scuba diving and island hopping.
Iran’s cultural heritage remained a cornerstone of the event, with 28 UNESCO World Heritage sites, including Persepolis and Yazd, highlighted as must-visit destinations. The exhibition also underscored the role of tourism in driving economic growth, creating jobs, and supporting regional development.
Fatemi emphasized the critical role of the private sector in shaping Iran’s tourism future, with innovative travel packages, boutique hotels, and eco-friendly lodges on display. The event’s record-breaking attendance signals growing interest in Iran as a travel destination, both domestically and internationally.
As Iran continues to invest in tourism infrastructure and promotion, the sector is poised for significant growth. From ancient historical sites to world-class cuisine and pristine beaches, Iran offers a unique and diverse travel experience, solidifying its position as a rising star in the global tourism market.
