In a strategic move to unify its brand identity and redefine the duty-free shopping experience, Mumbai Travel Retail Private Limited (MTRPL) has announced its rebranding to OSPREE. The new brand identity ‘Ospree’ serves as MTRPL’s strategy to integrate all its duty-free holdings, including Mumbai, Thiruvananthapuram, Amritsar, Lucknow, Jaipur, Ahmedabad, and Mangalore, under one unified brand identity. MTRPL operates out of seven international airports in the country and plans to expand its global footprint.
The new brand identity takes a contemporary approach to redefine the shopping experience at Duty Free. The brand name OSPREE takes inspiration from the magnificent Osprey, a migratory bird known for its grace, precision, and boundless journeys across continents, reflecting the company’s ambitions. As you step into the world of Ospree, you embark on a voyage that transcends the ordinary.
Avishek Bambi Das, CEO of MTRPL, stated, “The mighty Osprey flies around 5000 miles to land in new territories, much like our company’s ambitions. As we plan to expand our global footprint, it’s imperative to integrate all our duty-free stores under one unified brand identity that resonates with our values and aspirations. My thanks go to all our valued brand partners, Beam Suntory, William Grants, Brown Forman, Mondelez, Nestle, Moet Hennessey, Bose, Coty, Travel Blue, Paul John, Radico, and D’yavol, for making this launch event a huge success.“
With its recent launches such as Kylie Cosmetics’ debut in Asia, Don Julio, supported by Asia’s first live DJ on the shop floor, D’YAVOL’s foray into the travel retail space, and flagship campaigns like the ‘Shop & Win’ MTRPL, MTRPL has consistently managed to stay ahead of the curve. From Indian products and craftsmanship to having many international brands on board, it is the first in the Asia-Pacific region to introduce some of the most premium brands, thanks to its brand partnerships.
Ospree will be the ultimate destination for global travellers seeking premium, elegantly curated products and re-defining duty-free shopping as a luxurious and convenient experience showcasing a diverse array of premium products. This new identity represents a significant step for the brand towards fostering a more approachable and personal connection with customers.
Now, with a proactive approach towards streamlining their identity, the rebranding sets forth the objective of ‘One distinguished identity’, reflecting their ambition.
