In a strategic move to strengthen its presence in India’s rapidly growing MICE (Meetings, Incentives, Conferences, and Exhibitions) market, Taiwan Tourism Administration (TTA) is launching a Digital Out-of-Home (DOOH) campaign in Mumbai India’s commercial powerhouse. With a sharp focus on corporate and business travelers, the campaign will roll out across major business hubs including Technopolis Knowledge Park, 349 Business Point, Platina Business Tower, Trade Centre BKC, and other high-traffic corporate landmarks.
Building on its impressive post-pandemic rebound having re-entered the Indian market in January 2024 Taiwan has already witnessed a robust 20.81% growth in Indian arrivals last year, outpacing the country’s overall outbound growth by nearly 2.5 times. This latest DOOH initiative is part of TTA’s broader 360-degree marketing strategy tailored specifically for India, with a strong emphasis on positioning Taiwan as a premier destination for both leisure and MICE travel.
The four-week-long campaign is designed to engage thousands of Indian business decision-makers and corporate travelers, showcasing Taiwan’s rich cultural heritage, lush landscapes, world-class event infrastructure, and warm hospitality. Eye-catching visuals and a compelling call-to-action will invite Indian corporates to consider Taiwan for incentive tours, business meetings, and high-end experiential travel.
Paul Shih, Director of TTA’s Singapore Office, commented, “We are thrilled to bring Taiwan’s charm to Mumbai’s business community through this digital campaign. Our aim is to highlight Taiwan’s readiness to host Indian MICE groups with unique experiences, luxurious settings, and seamless services. We invite Indian companies to discover our vibrant traditions, stunning scenery, and welcoming spirit.”
TTA’s focus on MICE has already started delivering results. Taiwan was recently chosen as the destination for a large incentive group from Asian Paints one of the biggest corporate movements from India in recent times. With continued investment in trade partnerships, FAM trips, PR activities, and consumer activations, TTA remains committed to making Taiwan a top choice for Indian travelers.
The Mumbai DOOH campaign marks another major step in Taiwan’s dynamic engagement with the Indian travel market, reinforcing its appeal as a world-class destination for both corporate events and unforgettable leisure journeys.
