Viacation, a premier holiday experience company has announced its association as the official travel partner for the Bengal Pro T20 League, which commenced its inaugural journey on June 11, 2024. The prestigious tournament, hosted by the Cricket Association of Bengal (CAB), will feature both men’s and women’s T20 matches simultaneously, a first in India for a state-based league.
Sourav Ganguly and Jhulan Goswami, two legends of Bengal cricket, unveiled the league’s trophy in an exciting ceremony in Kolkata last month. This eight-team franchise league promises to be a ground-breaking event, with all men’s matches held at the iconic Eden Gardens and women’s matches at the BCCI-approved Jadavpur University Salt Lake Campus Ground.
Jatinder Paul Singh, CEO and Co-founder of Viacation said, “We are excited to partner with the Bengal Pro T20 League as its official travel partner. At Viacation, we are passionate about nurturing local talent and cultivating a vibrant sports culture in Bengal. Our collaboration with the Bengal Pro T20 League underscores our dedication to bolstering grassroots talent and celebrating the cricket fervour that runs deep in the hearts of Bengal.”
The inaugural season of the Bengal Pro T20 League will witness eight teams competing in both men’s and women’s categories. These teams represent various cities and districts of West Bengal, including Kolkata, Howrah, Diamond Harbour, Medinipur, Siliguri, Murshidabad, Rarh (encompassing Bardhhaman and Birbhum districts), and Malda.
Viacation specializes in crafting unique itineraries that cater to individual preferences, offering escorted group tours, cruises, wildlife safaris, wellness retreats, and road trips. They operate their business by dispensing through their own branches as well as franchisee partners, ensuring widespread access to their exceptional services.
With branches across major Indian cities such as Kolkata, Mumbai, New Delhi, Raipur, Ludhiana, Amritsar, and Gurgaon, and an international presence in Dubai, Viacation is well-positioned to serve a wide array of travel enthusiasts. The company’s Kolkata branch plays a pivotal role in connecting with the local community, especially during significant events like Durga Puja. Known for their love of travel during this festive season, Bengal’s travel enthusiasts will find Viacation’s offerings particularly appealing.
This partnership underscores Viacation’s belief in supporting home-grown talent and leveraging the state’s strong sports culture to create synergies. As the Bengal Pro T20 League kicks off, Viacation looks forward to enhancing the travel experience for players, officials, and fans alike, further cementing its commitment to fostering sports excellence in Bengal.
Viacation’s vision extends beyond merely supporting sports; the company is passionately committed to promoting domestic tourism in Bengal and the north-eastern part of India. This region is home to numerous unexplored or less explored scenic destinations, each offering unique experiences.
