Club Med reveals expansion plans as it approaches 75th anniversary

As Club Med approaches its milestone 75th anniversary in 2025, the world-renowned holiday lifestyle brand is embarking on an exciting phase of global expansion. Between 2024 and 2026, Club Med plans to open nine new premium resorts, offering travellers access to unique destinations and Club Med’s signature luxury all-inclusive experiences.

One of the brand’s latest accomplishments is the transformation of all its resorts into exclusive premium offerings. Whether it’s a tropical beach escape or a thrilling mountain retreat, guests can now enjoy carefully curated experiences that blend local culture with world-class service. Each resort promises a wealth of activities for travellers of all ages, ensuring unforgettable memories.

The expansion continues in the second half of 2024, with the opening of new resorts in China, France, and Greece. These properties will cater to the growing demand for immersive travel experiences, combining Club Med’s luxurious touch with the distinctive charm of each location.

Henri Giscard d’Estaing, President of Club Med, expressed his excitement about the company’s growth, stating, “After achieving record figures in 2023, Club Med has set a new performance record for the first half of 2024. Despite global challenges, we have successfully completed our upscale transformation, with 100% of our resorts now being premium or very premium. This marks a decisive turning point for our brand.”

Giscard d’Estaing also highlighted the company’s digital transformation and its focus on improving customer experience through artificial intelligence. “In the first half of 2024, we made significant progress in our Happy Digital initiative and AI strategy, and we aim to continue elevating our existing resorts while opening new ones in 2024 and beyond,” he said. He further emphasized Club Med’s ongoing commitment to sustainable tourism, underscoring the brand’s dedication to giving back to local communities through its “Happy to Care” initiative.

As part of its 75th-anniversary celebrations, Club Med is set to make history with the opening of its first-ever resort in the Arabian Peninsula. Nestled in the stunning Musandam Peninsula of Oman, this resort promises a unique fusion of adventure and relaxation, just two hours from Dubai International Airport. With dramatic landscapes and serene coastlines, the new retreat will offer guests an extraordinary escape.

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