
New Delhi: Holiday Inn Express has appointed Palash Swarup as Portfolio Director – Sales & Marketing for its India portfolio managed by SAMHI.
In his new role, Swarup will be responsible for driving commercial performance across 12 Holiday Inn Express hotels in India, with a focus on sales strategy, revenue optimisation, and business growth.
With over 18 years of experience spanning hospitality, aviation, and IT consulting, he brings strong expertise in handling diverse segments including corporate, leisure, MICE, embassies, airlines, and events. An alumnus of IHM Chandigarh, Swarup has held leadership roles across leading hospitality brands.
Prior to this appointment, he served as Cluster Director of Sales & Marketing at Hyatt Hotels, and has also worked with Hilton Hotels, Taj Hotels, and Sagax.
Commenting on his new role, Swarup said:
“I am delighted to take on this new role and look forward to strengthening Holiday Inn Express’s position while driving sustainable growth.”

