YOYO! Fresh Tea Bar, a leading tea innovator from the Netherlands, has launched its first outlet in India, selecting Bangalore as its entry point into the country’s rich tea culture. With over 12 years of redefining tea in Europe, YOYO! was founded by Wing Li and brought to India by Jose Mohan. The brand aims to combine global tea trends with Indian traditions, offering customizable beverages and unique flavors, including its signature warm bubble teas.
Spanning 1,800 sq ft, the outlet is Bangalore’s largest bubble tea store and features an expansive menu, including fruity infusions, iced teas, and bubble teas with premium toppings like popping bobas and tapioca pearls. The debut also introduces an exclusive ‘India Specials’ range, blending locally sourced ingredients with YOYO!’s innovative techniques, reflecting a seamless fusion of tradition and modernity.
The global bubble tea market, valued at approximately $3 billion in 2023, is projected to grow to $5.4 billion by 2030. South Asia and the Pacific are key markets, driven by younger generations’ preference for customizable, innovative beverages. YOYO! plans to expand its presence across India through a franchise model, prioritizing local partnerships to support regional farmers and reduce its ecological footprint.
“India is the heartland of tea, and our vision is to elevate this beloved beverage with innovative global concepts,” said Wing Li, Founder of YOYO! Fresh Tea Bar. “Our India Specials reflect a meaningful connection between global trends and local traditions,” added Jose Mohan, Master Franchise Owner.
YOYO! Fresh Tea Bar offers dine-in and delivery options through Swiggy and Zomato, making its handcrafted beverages accessible to tea enthusiasts across the city. With its vibrant branding and commitment to sustainability, YOYO! is set to revolutionize India’s tea culture, one cup at a time.
West Air’s new route is set to become a vital link, promoting tourism and business opportunities while supporting regional growth and cultural exchange. As the largest bubble tea store in Bangalore spans 1,800 sq ft, YOYO! Fresh Tea Bar offers tea enthusiasts an unmatched space to explore and customize drinks with premium toppings like popping bobas and tapioca pearls.
