Minimalist Hotels, an emerging lifestyle hotel brand, has announced the launch of its second property in Varanasi. Set to open in March 2025, the new hotel, located in DIG Colony, will feature 25 elegantly designed rooms catering to domestic and international travelers.
This expansion is a strategic response to the high demand at the existing Minimalist Hotel in Varanasi, located just 2 km away. The addition of the second property underscores the brand’s commitment to meeting growing guest needs while solidifying its presence in one of India’s most culturally significant cities.
Gautam Munjal, Founder of Minimalist Hotels, expressed enthusiasm for the launch, stating, “With the growing number of visitors seeking to experience Varanasi’s rich culture, the need for more premium accommodations has become evident. Our new property not only addresses this demand but also strengthens our position as a leading hospitality brand in the region.”
The new Minimalist Hotel in Varanasi combines modern infrastructure with minimalist design, creating a tranquil and functional space for guests. Highlights include an on-site casual dining restaurant and pizzeria with seating for 50, offering curated dining experiences. The hotel’s proximity to key attractions ensures convenience for travelers, while its focus on personalized and elevated guest services promises to enhance the stay experience.
Opening ahead of the annual Kumbh Mela, which draws millions of pilgrims and visitors to the city, the new property is well-positioned to accommodate the surge in demand for high-quality accommodations.
The launch reinforces Minimalist Hotels’ vision of redefining understated luxury and setting new benchmarks in hospitality. This expansion is expected to further strengthen the brand’s footprint in Varanasi and beyond.
