In a significant leadership move, Linkin Reps has appointed Vineet Sarna as its new Head of Business Development, a strategic role aimed at accelerating the company’s growth across key international partners—Royal Gulf (Dubai), Tour Blue (Sri Lanka), and SriLankan Holidays, the official holiday program of SriLankan Airlines.
With extensive experience in B2B travel sales, strategic alliances, and destination representation, Sarna brings a results-driven approach and deep industry knowledge to the role. He is expected to spearhead the development of high-impact sales strategies, strengthen trade partnerships, and enhance market visibility for the represented brands in India and beyond.
Prior to joining Linkin Reps, Vineet Sarna served as General Manager – B2B at CGTT India Pvt Ltd, where he successfully managed trade operations for Dubai and built strong international collaborations. His career also spans senior roles at TUI India, STHI Holidays, Nijhawan Group, and Abacus, giving him a holistic understanding of the travel industry ecosystem. He has represented leading global travel brands such as Aitken Spence Hotels, Mount Titlis, and Harbour Plaza Hotels, and notably led Rail Europe during his tenure at TUI, enriching his profile in European tourism.
In his new capacity, Sarna will focus on identifying emerging market opportunities and crafting tailored sales and marketing plans to promote the unique offerings of Royal Gulf, Tour Blue, and SriLankan Holidays. His vision includes deepening engagement with travel agents and stakeholders while building sustainable and scalable business models for long-term value creation.
Commenting on his appointment, Vineet Sarna said, “It’s an exciting time to be joining Linkin Reps. I’m honored to work with globally respected brands like Royal Gulf, Tour Blue, and SriLankan Holidays. These travel programs are known for their innovation and service excellence. I look forward to forging strong industry partnerships, expanding our footprint, and creating consistent value for our clients.”
This strategic leadership addition reaffirms Linkin Reps’ commitment to delivering excellence in destination representation, while strengthening its role as a key player in India’s outbound travel sector.
