Sarovar Hotels has announced its strategic entry into West Bengal with the signing of Golden Tulip Jalpaiguri, a 121-key property set to open in 2027. The hotel will be developed in partnership with SP Kunwars Hotel Pvt Ltd and will be located in the picturesque city of Jalpaiguri—an important gateway to the Eastern Himalayas and a growing hub for both business and leisure travellers. This development marks a significant step in Sarovar’s expansion strategy, focusing on high-potential, emerging destinations across India.
By venturing into Jalpaiguri, Sarovar Hotels strengthens its footprint in Eastern India, aiming to support the region’s growing tourism and commercial activity. The upcoming Golden Tulip Jalpaiguri is designed to cater to the evolving needs of modern travellers, offering quality accommodation in a market that remains relatively underserved. The initiative aligns with Sarovar’s long-term vision of enhancing regional hospitality infrastructure and promoting local tourism economies.
Rajesh Ranjan, Senior Vice President – Development at Sarovar Hotels, highlighted Jalpaiguri’s rising prominence as a travel destination. He emphasized the hotel’s dual appeal to corporate and leisure segments, underlining the company’s commitment to growth through region-specific strategies and partnerships. Sanjay Kumar, Director of SP Kunwars Hotel Pvt Ltd, echoed this optimism, noting that the collaboration brings together local expertise and Sarovar’s operational excellence to deliver premium hospitality services. Together, the partners aim to raise hospitality standards in Jalpaiguri, setting a new benchmark in the region’s hotel industry.
